Cultura

The gut health category is full of tropes. Eat yoghurt. Start dancing. Repeat. Partly due to legal restrictions. Partly due to every yoghurt focusing on a different meaningless number of bacteria cultures. That made Arla’s new gut health yoghurt, Cultura, a little bit different. Instead of touting just one number of cultures, it’s the variety of ingredients in Cultura that helps keep your digestive system in balance. But we were still legally restricted with what we could say. So we found an insight no lawyer could dispute.