Dove

The Dove Self-Esteem Project was launching a partnership with Cartoon Network. The idea was to start a conversation about body image with young girls on their level. One challenge was finding an authentic way to combine Dove realism with 2D animation. Another was acknowledging — especially when it comes to body image — that it can be hard to open up. Both came together to show that, despite what’s said, there’s often much more going on. I worked on the concept, script and campaign narrative with Matt Nankivell and Vik Kanyo, who executed the work beautifully with some help from Ollie Jarrott. There was an immediate creative impact with this campaign when it launched in 2018. But the work was also later featured in Dove case studies that won the Creative Strategy Grand Prix and the Glass Lion for Change Grand Prix at Cannes in 2025.